The success of our organization is built on the unique ability of individuals to combine creative thinking and multidisciplinary expertise, as well as the courage to challenge the status quo—these forces of innovation generate new operating models and strengthen our capacity to rapidly adapt to changing circumstances.

Saara Tikkanen (M.Sc. Econ.) has been appointed as Chief People Officer and a member of the management team at Svalner Atlas Finland (SAF) as of 1 October 2025.

Saara, known as a respected HR professional, has nearly 20 years of extensive experience in strategic people management, developing organizational cultures, and strengthening employer branding. She has previously served as Chief People Officer and management team member at, among others, Verkkokauppa.com Plc and Eezy Plc.

“Our goal in the coming years is to significantly grow our domestic market share and be the preferred partner for those who value insight, quality, and long-term value creation across borders and industries. To achieve these ambitious goals, we are committed to investing into the well-being and professional development of our people. Saara’s broad experience, combined with her unique ability to integrate business and people strategies with a strong human perspective, makes her the perfect choice for our organization in this strong growth phase. I am truly delighted to have a top expert like Saara supporting us as we enter the next chapter of our story,” says Svalner Atlas Finland’s Managing Partner Petteri Rapo.

Saara’s arrival brings key expertise especially in fostering an innovative organizational culture, enhancing leadership skills, and developing versatile expertise within the team.

“I am truly excited about the opportunity to join SAF’s growth journey at this particular stage and, at the same time, to learn a new industry for myself. The company is full of deep experts and high-profile professionals, but above all, people who work with heart and passion. I am really looking forward to what we can achieve together both in Finland and internationally. My warmest thanks to the whole ‘wonder team’ for the welcome you have already given me in these first weeks!” says Saara Tikkanen about her feelings.